# Diversified Fun

> A venture studio that transforms bold ideas into thriving companies.

## Overview

Diversified Fun is a venture studio based in the United States. We partner with founders to build, launch, and scale businesses from concept to market. Unlike traditional VCs or accelerators, we're hands-on operators who co-build ventures from day one.

## Quick Facts

- Website: https://diversifiedfun.com
- Email: info@diversifiedfun.com
- Founded: December 2022
- Type: Venture Studio
- Team Size: Lean (2 co-founders + venture teams)

## What We Do

1. Fractional CMO leadership for post-PMF founders ($1M-$10M revenue)
2. Growth Audit + Projects (assess and execute across 5 surfaces)
3. Equity partnerships for venture co-founding (sweat equity model)

## Leadership

- David Runyon - Co-Founder & Operational Architect
- Molly Shelestak - Co-Founder & Product Visionary

## Portfolio Ventures

- Burnfriends - Social fitness app (live on App Store)
- Bikini Donuts - Lifestyle brand
- Canwell Media - Media production (execution bench for Fractional CMO clients)
- Faces of Impact - Documentary project
- Outli.ne - Digital identity platform
- Joel Aumakua - Stretch therapy and wellness
- GiftShopper - AI-powered gift discovery

## Core Values & Methodology

We operate with clarity-first principles using the 7 Strata Framework for strategic alignment and the 4-Phase Playbook for execution. Our north stars are Fun Comes First and Amplify Through Partnership.

## Services

### Primary Offering: Fractional CMO
Marketing leadership for founder-led companies. Strategy, cadence, and accountability—not decks that collect dust.
- URL: https://diversifiedfun.com/services/fractional-cmo

### Entry Point: Growth Audit
A 2-week strategic assessment across 5 growth surfaces. Get a scorecard, priorities, and 30/60/90 action plan.
- URL: https://diversifiedfun.com/services/growth-audit
- Investment: $5,000–$7,500

### Growth Projects
Time-boxed execution sprints that ship tangible improvements based on audit priorities.
- URL: https://diversifiedfun.com/services/growth-projects

#### The 5 Surfaces
1. **Brand Value** (WHO/WHY) - Mission, vision, ICP, positioning, messaging, identity
2. **Website Effectiveness** (CONVERT) - Performance, accessibility, conversion system, AEO readiness
3. **Search Engine Relevance** (GET FOUND) - Technical SEO, keyword strategy, on-page optimization
4. **Answer Engine Authority** (GET CITED) - Answer-first content, entity consistency, citation monitoring
5. **Social Media Influence** (BUILD AUDIENCE) - Channel strategy, profile optimization, content pillars

#### Engagement Model: Audit → Project → Retainer
- **Audit**: 2-week assessment producing Scorecard + 30/60/90 plan ($5K-$7.5K)
- **Project**: Time-boxed execution sprint (3-14 days, $3K-$15K)
- **Retainer**: Ongoing Fractional CMO leadership ($5K+/month)
- **100% Fee Credit**: Audit/Project fees credit toward Retainer if started within 30 days

### Equity Partnerships
Venture co-founding with sweat equity (10-25% with vesting). True partnership model.
- URL: https://diversifiedfun.com/services/equity

### How We Work
Our operating rhythm, communication norms, and partnership model.
- URL: https://diversifiedfun.com/how-we-work

## Available Projects (18 total)

### Brand Value Projects
- Mission, Vision & Values (5-7 days)
- Ideal Customer Definition (5-7 days)
- Positioning & Differentiation (7-10 days)
- Messaging & Story (7-10 days)
- Identity System (10-14 days)

### Website Effectiveness Projects
- Performance & Accessibility Audit (3-5 days)
- Conversion System Overhaul (7-10 days)
- AEO Readiness (5-7 days)

### Search Engine Relevance Projects
- Technical SEO Fixes (5-7 days)
- Keyword & Content Strategy (7-10 days)
- On-Page & Internal Linking (5-7 days)

### Answer Engine Authority Projects
- Answer-First Content (7-10 days)
- Entity Consistency (5-7 days)
- Citation Monitoring (3-5 days setup + ongoing)

### Social Media Influence Projects
- Channel Strategy & Selection (3-5 days)
- Profile & Positioning (3-5 days)
- Content Pillars & Calendar (5-7 days)
- Distribution & Engagement Playbook (3-5 days)

## Key Pages

- Team: https://diversifiedfun.com/team
- Ventures: https://diversifiedfun.com/ventures
- Values: https://diversifiedfun.com/values
- Blog: https://diversifiedfun.com/blog
- Toolkit: https://diversifiedfun.com/toolkit
- Full details: https://diversifiedfun.com/llms-full.txt

## Featured Content

- Diversified Edge: https://diversifiedfun.com/blog/diversified-edge
- Fun Easy Social: https://diversifiedfun.com/blog/fun-easy-social
- North Stars Metrics: https://diversifiedfun.com/blog/north-stars
- Values Unfiltered: https://diversifiedfun.com/blog/values-unfiltered
- The Sinek OS: https://diversifiedfun.com/blog/sinek-os
- 7 Strata Framework: https://diversifiedfun.com/blog/7-strata-framework
- 4-Phase Playbook: https://diversifiedfun.com/blog/4-phase-playbook
- Lean Team Scaling: https://diversifiedfun.com/blog/lean-team-scaling
- Venture Studio Guide: https://diversifiedfun.com/blog/venture-studio-vs-accelerator-vs-incubator

## Resources

### Case Studies
- Burnfriends: https://diversifiedfun.com/case-study/burnfriends

### Interactive Tools
- Marketing Leadership Reset: https://diversifiedfun.com/services/marketing-leadership-reset
  Self-assessment quiz to evaluate marketing leadership readiness and identify gaps

## Contact

- General: info@diversifiedfun.com
- David: david@diversifiedfun.com
- Molly: molly@diversifiedfun.com

## Social

- LinkedIn: https://linkedin.com/company/diversifiedfun
- Twitter: https://twitter.com/diversifiedfun
- GitHub: https://github.com/diversifiedfun