# Diversified Fun - Complete Information for AI Systems
# Last Updated: January 2026
# This file provides comprehensive context for LLMs and AI crawlers
# Note: This site uses Static Site Generation (SSG) - all pages are pre-rendered HTML

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COMPANY OVERVIEW
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Name: Diversified Fun
Legal Entity: Diversified Fun LLC
Type: Venture Studio
Founded: December 2022
Location: United States
Website: https://diversifiedfun.com
Primary Email: info@diversifiedfun.com

Mission Statement:
We turn bold ideas into thriving companies. From concept to launch and beyond, 
we're partners in building something extraordinary.

Value Proposition:
Unlike traditional venture capital firms that provide funding and advice, 
Diversified Fun is a hands-on venture studio. We co-found, co-build, and 
co-operate companies alongside entrepreneurs. We bring operational expertise, 
strategic guidance, and execution support—not just capital.

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LEADERSHIP TEAM
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## David Runyon
- Title: Co-Founder & Operational Architect
- Email: david@diversifiedfun.com
- LinkedIn: https://www.linkedin.com/in/runyon/
- Twitter: https://x.com/davidtrunyon
- GitHub: https://github.com/david-diversifiedfun
- Crunchbase: https://www.crunchbase.com/person/david-runyon-9d2c
- IMDB: https://www.imdb.com/name/nm14906357/
- Expertise Areas:
  - Operations & process optimization
  - Business development & partnerships
  - Strategic execution & scaling
  - Technology implementation

## Molly Shelestak
- Title: Co-Founder & Product Visionary
- Email: molly@diversifiedfun.com
- LinkedIn: https://www.linkedin.com/in/shelestak/
- Twitter: https://x.com/moleonthego
- Medium: https://mollyvision.medium.com/
- IMDB: https://www.imdb.com/name/nm17588245/bio/
- Crunchbase: https://www.crunchbase.com/person/molly-shelestak
- Expertise Areas:
  - Product development & design
  - Creative direction & branding
  - User experience strategy
  - Market positioning

Combined Experience: 40+ years in entrepreneurship, product development, 
operations, and venture building.

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VENTURE PORTFOLIO
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## 1. Burnfriends
- Category: Health & Fitness
- Status: Live on App Store
- Description: A social fitness app that gamifies workouts and turns exercise 
  into a shared adventure with friends. Users compete, collaborate, and 
  stay accountable together.
- Key Achievement: From idea to App Store in 6 weeks with 200 concurrent users
- Website: https://burnfriends.app
- Case Study: https://diversifiedfun.com/case-study/burnfriends

## 2. Bikini Donuts
- Category: Lifestyle / Food & Beverage
- Status: Active
- Description: A lifestyle brand that brings joy and playfulness to everyday 
  moments. Combines bold aesthetics with quality products.

## 3. Canwell Media
- Category: Media & Entertainment
- Status: Active
- Description: A media production company creating compelling content across 
  multiple platforms and formats. Also serves as the execution bench for 
  Fractional CMO clients.

## 4. Faces of Impact
- Category: Documentary / Non-Profit
- Status: In Production
- Description: A documentary project highlighting individuals making 
  significant positive impact in their communities.

## 5. Outli.ne
- Category: Technology / Social
- Status: Active
- Description: A digital identity and link-in-bio platform that helps creators 
  and professionals showcase their work and connect with audiences.
- Website: https://outli.ne

## 6. Joel Aumakua
- Category: Health & Wellness
- Status: Active
- Description: Stretch therapy and wellness services focused on mobility, 
  recovery, and holistic health.

## 7. GiftShopper
- Category: Technology / E-commerce
- Year Founded: 2025
- Status: Active
- Description: An AI-powered gift discovery platform that helps users find 
  the perfect gift through intelligent recommendations.

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VALUES & STRATEGIC FRAMEWORK
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## North Stars
1. Fun Comes First - Everything we touch should spark joy, energy, and 
   genuine enthusiasm.
2. Amplify Through Partnership - We multiply potential, not divide attention.

## Core Values
1. Bias for Action - We ship, learn, iterate. Perfection is the enemy.
2. Radical Simplicity - Strip away everything that doesn't matter.
3. Skin in the Game - Partners only. We succeed or fail together.

## How We're Different
- Multiple Ventures, Unified by Fun
- Tools & Strategy, Not Operations
- Partnership Only (No clients—only partners who share in outcomes)
- Fishfooding (We use everything we build ourselves)
- Referral Only (Word of mouth from people who love working with us)

## Operating Principles
1. Start with clarity, not complexity
2. Move fast, stay aligned
3. Build for people, not personas
4. Measure what matters, ignore vanity
5. Celebrate small wins, learn from setbacks

Values Page: https://diversifiedfun.com/values

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THE 7 STRATA FRAMEWORK
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Before building anything, we get crystal clear on strategy using the 7 Strata:

1. Words You Own - What's your niche in people's minds?
2. Who/Where - Who can you mine the most profit from over time?
3. What Services - What's a 100% solution for your customer?
4. Brand Promises - What do you promise to deliver, every time?
5. Kept Promise Indicators - How do you measure if you're keeping promises?
6. Promise Guarantee - What happens if you break your promise?
7. One Phrase Strategy - Can you summarize your strategy in one breath?

Our One Phrase Strategy: "Create trusted partnership networks with energizing managers."

Beyond the Strata, we define 3-5 differentiating activities—the "hows" that 
set us apart that competitors can't easily copy.

Full Article: https://diversifiedfun.com/blog/7-strata-framework

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THE 4-PHASE PLAYBOOK
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We follow a proven 4-phase approach to venture building:

## Phase 1: IDEATE
- Generate and explore business concepts
- Validate market demand and problem-solution fit
- Define transformation statements and value propositions
- Run minimal viable experiments
- Key Questions: What's the Problem? Who are the People? Where's the Proof?

## Phase 2: CREATE
- Build minimum viable products (MVPs) rapidly
- Focus on core functionality over perfection
- Iterate based on real user feedback
- Establish technical foundations
- Timeline: Days to weeks, not months

## Phase 3: LAUNCH
- Go-to-market with strategic positioning
- Build initial user base and traction
- Gather market feedback and signals
- Refine messaging and positioning
- Focus: Speed to market, learn from real customers

## Phase 4: GROW
- Scale operations and revenue
- Optimize based on data and feedback
- Build sustainable business models
- Expand team and capabilities
- Goal: Sustainable, profitable growth

Full Article: https://diversifiedfun.com/blog/4-phase-playbook

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SERVICES OFFERED
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## Primary Offering: Fractional CMO

URL: https://diversifiedfun.com/services/fractional-cmo

Marketing leadership for post-PMF founders who need strategic direction and 
execution cadence. Not decks that collect dust—leadership that ships.

Target: Founder-led companies post-PMF ($1M–$10M revenue, Seed to Series A)

**What's Included:**
- Marketing strategy and roadmap
- Channel prioritization and budget allocation
- Vendor/agency direction and accountability
- Campaign architecture and creative direction
- Performance reporting via Marketing Leadership Scorecard
- Option to plug in DF/Canwell bench for execution

**Engagement Levels:**
- Advisory: 4-8 hours/month ($3K–$5K) - Strategic sounding board
- Embedded: 16-32 hours/month ($6K–$10K) - Hands-on leadership (most popular)
- Intensive: 40+ hours/month ($10K+) - Near full-time for critical phases

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GROWTH AUDIT (Dedicated Landing Page)
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URL: https://diversifiedfun.com/services/growth-audit

A 2-week strategic assessment across 5 growth surfaces. Designed for founders 
who need clarity before committing to ongoing leadership or major marketing 
investments.

**Key Details:**
- Duration: 2 weeks
- Meetings: 3 total (kickoff, mid-point, delivery)
- Investment: $5,000–$7,500
- 100% Fee Credit: Entire audit fee credits toward Fractional CMO retainer 
  if started within 30 days

**Deliverables:**
1. Growth Readiness Scorecard (red/yellow/green across 5 surfaces)
2. Priority Stack Rank (opportunities ranked by impact and effort)
3. Stop Doing List (activities and channels to kill)
4. 30/60/90 Action Plan (concrete next steps for the quarter)
5. Project Recommendations (execution projects mapped to gaps)

**Timeline:**
- Days 1-3: Intake & Access (kickoff call, tool access, initial review)
- Days 4-7: Deep Dive (funnel analysis, competitive review, channel audit)
- Days 8-10: Synthesis (build scorecard, draft 30/60/90, prep recommendations)
- Days 11-14: Delivery (present findings, walk through plan, discuss options)

**Who It's For:**
- Founders unsure if they need a fractional CMO or just better execution
- Teams with scattered marketing needing strategic clarity
- Companies preparing for fundraise needing investor-ready positioning
- Leaders wanting a second opinion before big marketing investments

**After the Audit - Your Choice:**
1. Execute Yourself: Take the plan and run with your team
2. Growth Projects: Hire us for focused execution sprints
3. Fractional CMO: Transition to ongoing leadership (audit becomes onboarding)

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GROWTH PROJECTS (5-Surface Framework)
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URL: https://diversifiedfun.com/services/growth-projects

Time-boxed execution sprints that ship tangible improvements based on audit 
priorities. 18 projects across 5 surfaces.

## THE 5 SURFACES

### 1. Brand Value (WHO / WHY)
Clarify who you are, who you serve, and why you matter.

Assessment Questions:
- Is your positioning clear and differentiated?
- Do people "get it" quickly?
- Is your messaging consistent across touchpoints?

Projects Available:
- Mission, Vision & Values (5-7 days) - Define beliefs and principles that drive your company
- Ideal Customer Definition (5-7 days) - Identify who you serve best
- Positioning & Differentiation (7-10 days) - Stake your claim in the market
- Messaging & Story (7-10 days) - Craft words that make people understand and remember you
- Identity System (10-14 days) - Create or refresh your visual foundation

### 2. Website Effectiveness (CONVERT)
Turn visitors into leads with a site that actually works.

Assessment Questions:
- Does your site convert visitors into leads?
- Are performance and accessibility optimized?
- Is your site ready to be cited by AI assistants?

Projects Available:
- Performance & Accessibility Audit (3-5 days) - Fix Lighthouse scores and UX issues
- Conversion System Overhaul (7-10 days) - Restructure pages, CTAs, and forms
- AEO Readiness (5-7 days) - Prepare site for AI assistant citations

### 3. Search Engine Relevance (GET FOUND)
Show up when people search for what you do.

Assessment Questions:
- Are you ranking for keywords that matter?
- Is your technical SEO foundation solid?
- Do you have a content strategy driving organic traffic?

Projects Available:
- Technical SEO Fixes (5-7 days) - Fix crawling, indexing, and technical issues
- Keyword & Content Strategy (7-10 days) - Build the roadmap for what to create
- On-Page & Internal Linking (5-7 days) - Optimize pages and strengthen architecture

### 4. Answer Engine Authority (GET CITED)
Be the answer when AI assistants respond to questions.

Assessment Questions:
- Do AI assistants cite you as an answer?
- Is your entity consistent across the web?
- Do you have answer-first content formats?

Projects Available:
- Answer-First Content (7-10 days) - Create content designed for AI citations
- Entity Consistency (5-7 days) - Ensure AI systems understand who you are
- Citation Monitoring (3-5 days setup + ongoing) - Track AI mentions and improve coverage

### 5. Social Media Influence (BUILD AUDIENCE)
Grow visibility where your buyers spend time.

Assessment Questions:
- Are you visible where buyers spend time?
- Is your content driving engagement and leads?
- Do you have a systematic approach to social?

Projects Available:
- Channel Strategy & Selection (3-5 days) - Choose platforms and define channel roles
- Profile & Positioning (3-5 days) - Optimize presence for instant value clarity
- Content Pillars & Calendar (5-7 days) - Define topics and build 30-day content plan
- Distribution & Engagement Playbook (3-5 days) - Systematize growth and relationships

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ENGAGEMENT MODEL: AUDIT → PROJECT → RETAINER
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## Step 1: Audit (Diagnosis)
- Duration: 2 weeks
- Investment: $5,000–$7,500
- Deliverables:
  - Scorecard (red/yellow/green) across all 5 surfaces
  - Top priorities ranked by impact
  - "Stop doing" list—what to kill
  - 30/60/90 action plan
  - Recommended Projects mapped to priorities
  - Retainer tier recommendation (if applicable)

## Step 2: Project (Execution Sprint)
- Duration: 3-14 days depending on scope
- Investment: $3,000–$15,000
- Purpose: Time-boxed execution that implements Audit priorities and ships 
  tangible improvements

## Step 3: Retainer (Fractional CMO: Growth + Visibility)
- Duration: Ongoing monthly engagement
- Investment: From $5,000/month
- Purpose: Ongoing leadership that runs the marketing operating system

**What the Retainer Does:**
- Set goals and define success metrics
- Maintain your marketing scorecard
- Choose highest-leverage priorities (1-2 focus areas at a time)
- Manage vendors and internal resources
- Run shipping cadence—week over week
- Review performance and adjust continuously

**Marketing Strategy Covers (HOW / WHERE / WHEN / WHAT):**
- Goals: authority, influence, traffic, pipeline, revenue, retention
- Metrics: leads, signups, revenue, CAC, retention, conversion rate
- Campaigns: ICP, positioning, messaging per campaign
- Budget: allocation guidance across channels
- Timeline: sequencing and milestones
- Channels: SEO/content, social, partnerships, outreach/PR, paid

**100% Fee Credit:** Roll into a Retainer within 30 days of Audit or Project 
completion and we credit the full fee toward month one.

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HOW WE WORK
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URL: https://diversifiedfun.com/how-we-work

Trust bridge page explaining our operating rhythm:

**Onboarding Timeline:** 2-3 weeks to full execution mode
- Week 1: Discovery and audit
- Week 2: Strategy alignment and roadmap
- Week 3: Execution begins

**Weekly Cadence:**
- Strategy sessions (60-90 min weekly)
- Async access via Slack
- Monthly Marketing Leadership Scorecard

**Decision Rights (What We Own vs What You Own):**
- We own: Strategy, priorities, cadence, vendor direction
- You own: Final approvals, budget allocation, hiring decisions

**Communication Norms:**
- Response times: Same day for Slack, 24 hours for email
- Meeting prep: Agendas shared 24 hours in advance
- Escalation: Direct access to founders for urgent items

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EQUITY PARTNERSHIPS (Venture Co-Founding)
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URL: https://diversifiedfun.com/services/equity

Co-founding relationships where we share risk and reward:

**Structure:**
- Sweat equity (10-25% with vesting)
- We bring: Expertise, network, hands-on building, strategic guidance
- Founders bring: Capital, vision, operator commitment
- True partnership model—not consulting

**Requirements:**
- Founders must bring their own capital (we don't invest cash)
- Must include an operator (we advise, not run day-to-day)
- Aligned with "Fun, Easy, Social" values filter

**Ideal Partners:**
- Visionary founders with unique insight
- Coachable leaders open to feedback
- Operators who execute, not just ideate

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OTHER FRACTIONAL ROLES
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URL: https://diversifiedfun.com/services/fractional

Also available: Fractional CTO and CPO for companies needing technical or 
product leadership. Same engagement model as Fractional CMO.

Services Hub: https://diversifiedfun.com/services

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KEY DIFFERENTIATORS
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1. LEAN TEAM SCALING
   We believe small, focused teams move faster than bloated organizations.
   Our methodology emphasizes efficiency, autonomy, and rapid decision-making.

2. HANDS-ON INVOLVEMENT
   We don't just write checks—we roll up our sleeves. We're in the trenches 
   with our ventures, contributing operational expertise daily.

3. AI-NATIVE APPROACH
   We leverage AI tools throughout our process, from ideation to execution.
   Our toolkit includes: ChatGPT, Claude, Lovable, Cursor, Midjourney, and more.

4. SPEED TO MARKET
   We prioritize launching and learning over perfecting. The Burnfriends 
   case study demonstrates our ability to go from idea to live product in weeks.

5. FULL-STACK CAPABILITIES
   From strategy to design to development to marketing, we have the skills 
   to execute across all dimensions of venture building.

6. OPERATOR DNA
   Our ventures (Burnfriends, Canwell, GiftShopper) prove we're not just 
   advisors—we build and ship real products ourselves.

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CONTENT & RESOURCES
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## Interactive Tools

### Marketing Leadership Reset
URL: https://diversifiedfun.com/services/marketing-leadership-reset

A self-assessment quiz designed for founders and executives to evaluate their 
marketing leadership readiness. The tool helps identify gaps across strategy, 
execution, and measurement—and recommends the appropriate engagement level 
(Advisory, Embedded, or Intensive Fractional CMO).

Key Features:
- 10-question assessment across marketing leadership dimensions
- Instant scoring with personalized recommendations
- Maps results to appropriate Fractional CMO tier
- Direct CTA to book a Fit Call

## Blog (https://diversifiedfun.com/blog)
Insights on venture building, startup strategy, and innovation.

Featured Articles:

1. "The Diversified Edge: 5 Things We Do Differently (On Purpose)"
   - URL: https://diversifiedfun.com/blog/diversified-edge
   - Topics: Venture studio, cross-pollination, partnership model, fishfooding

2. "Fun. Easy. Social. (The Three-Word Test That Guides Every Move)"
   - URL: https://diversifiedfun.com/blog/fun-easy-social
   - Topics: Decision making, company values, venture philosophy

3. "The North Stars: The Only Metrics That Matter at Diversified Fun"
   - URL: https://diversifiedfun.com/blog/north-stars
   - Topics: North star metrics, KPIs, activations, referrals

4. "Beyond the Page: The Unfiltered Values of Diversified Fun"
   - URL: https://diversifiedfun.com/blog/values-unfiltered
   - Topics: Company values, startup culture, business philosophy

5. "The Sinek OS: Why Simon Sinek is Our Unofficial Co-Founder"
   - URL: https://diversifiedfun.com/blog/sinek-os
   - Topics: Simon Sinek, Start With Why, Infinite Game, Leaders Eat Last

6. "The 7 Strata Filter: How We Get Crystal Clear Before Building Anything"
   - URL: https://diversifiedfun.com/blog/7-strata-framework
   - Topics: Strategy, alignment, clarity, business fundamentals

7. "The 4-Phase Playbook: Turn a Spark into a Business That Pops"
   - URL: https://diversifiedfun.com/blog/4-phase-playbook
   - Topics: Ideation, strategy, execution, growth methodology
   
8. "Why Everyone Is Talking About Lean Team Scaling"
   - URL: https://diversifiedfun.com/blog/lean-team-scaling
   - Topics: Team building, efficiency, startup scaling
   
9. "Venture Studio vs Accelerator vs Incubator: Which Is Better?"
   - URL: https://diversifiedfun.com/blog/venture-studio-vs-accelerator-vs-incubator
   - Topics: Startup support models, choosing the right path

## Key Pages

- Team (Who We Are): https://diversifiedfun.com/team
- Ventures (Full Portfolio): https://diversifiedfun.com/ventures
- Values (What We Stand For): https://diversifiedfun.com/values
- How We Work (How We Partner): https://diversifiedfun.com/how-we-work

## Toolkit (https://diversifiedfun.com/toolkit)
Our curated collection of tools we use daily for venture building.

Categories:
- Thinking & Reasoning (Claude, ChatGPT, Gemini, Perplexity)
- Building & Shipping (Lovable, Cursor, VS Code, Supabase, Vercel)
- Design & Visual (Figma, Framer, Midjourney, Miro)
- Writing & Communication (Medium, Substack, Vidyard)
- Data & Automation (Zapier, Make, Firecrawl, Apify)
- Business Operations (Stripe, Resend, Calendly)
- Organization & Storage (Notion, Slack, Google Workspace)

## Case Studies
- Burnfriends: https://diversifiedfun.com/case-study/burnfriends

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SOCIAL PRESENCE
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- LinkedIn: https://www.linkedin.com/company/diversifiedfun
- Twitter/X: https://twitter.com/diversifiedfun
- GitHub: https://github.com/diversifiedfun
- Instagram: https://instagram.com/diversifiedfun
- Facebook: https://facebook.com/diversifiedfun
- Pinterest: https://pinterest.com/diversifiedfun
- Crunchbase: https://www.crunchbase.com/organization/diversified-fun
- Outli.ne: https://outli.ne/diversifiedfun

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TECHNICAL INFORMATION
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Website Stack:
- Frontend: React, TypeScript, Vite
- Rendering: Static Site Generation (SSG) via vite-react-ssg
- Styling: Tailwind CSS, shadcn/ui
- Hosting: Vercel
- Built with: Lovable (https://lovable.dev)

AI/LLM Accessibility:
- All pages are pre-rendered as static HTML for direct access
- robots.txt allows all major AI crawlers
- llms.txt and llms-full.txt provide structured information
- Sitemap available at /sitemap.xml

Preferred Development Tools:
- AI Coding: Lovable, Cursor, VS Code + Copilot
- AI Assistants: ChatGPT, Claude, Gemini
- Backend: Supabase, Firebase
- Design: Figma, Framer
- Automation: Zapier, Make

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CONTACT INFORMATION
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General Inquiries: info@diversifiedfun.com

For Partnership Opportunities:
- David Runyon: david@diversifiedfun.com
- Molly Shelestak: molly@diversifiedfun.com

We're interested in hearing from:
- Entrepreneurs with bold ideas
- Post-PMF founders needing marketing leadership
- Potential venture partners
- Collaborators and co-creators
- Media and press inquiries

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FREQUENTLY ASKED QUESTIONS
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Q: What is a venture studio?
A: A venture studio (also called a startup studio or company builder) creates 
   companies internally, providing resources, expertise, and capital. Unlike 
   accelerators or incubators, we're deeply involved in building—not just advising.

Q: How is Diversified Fun different from a VC?
A: We don't just invest—we co-build. We bring operational expertise, not just 
   capital. We're partners in execution, not just funding.

Q: What stage companies do you work with?
A: For Fractional CMO: Post-PMF companies with $1M-$10M revenue.
   For Equity Partnerships: Pre-seed to seed stage ventures.

Q: What industries do you focus on?
A: We're generalists with interests in consumer tech, media, health/fitness, 
   lifestyle brands, and creative ventures.

Q: How can I engage with you?
A: Start with a Fit Call: https://diversifiedfun.com/services/fractional-cmo
   Or explore Growth Projects: https://diversifiedfun.com/services/growth-projects

Q: What's the Growth Audit?
A: A 2-week assessment that produces a Scorecard across all 5 surfaces 
   (Brand Value, Website Effectiveness, Search Relevance, Answer Engine Authority, 
   Social Influence) plus a prioritized 30/60/90 action plan. 100% of the fee 
   credits toward Fractional CMO if you continue within 30 days.

Q: What are the 5 Surfaces?
A: The 5 Surfaces are the dimensions we assess and optimize:
   1. Brand Value - Who you are and why you matter
   2. Website Effectiveness - Whether your site converts
   3. Search Engine Relevance - Whether you get found in search
   4. Answer Engine Authority - Whether AI assistants cite you
   5. Social Media Influence - Whether you're visible where buyers spend time

Q: How many projects are available?
A: We offer 18 projects across the 5 surfaces:
   - Brand Value: 5 projects
   - Website Effectiveness: 3 projects
   - Search Engine Relevance: 3 projects
   - Answer Engine Authority: 3 projects
   - Social Media Influence: 4 projects

Q: What's the 7 Strata Framework?
A: It's our strategic alignment tool that forces clarity before action. 
   Seven layers that build on each other to create a solid foundation for 
   every decision. Read more at https://diversifiedfun.com/blog/7-strata-framework

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